Turn product activity into sales action.
Your product already tells you who's ready to buy — who activated, who's on the pricing page, whose trial is heating up. Inleads turns those signals into pipeline, tasks, and timely outreach.
Let usage do the qualifying.
In product-led sales, users try your product first — and your sales team engages the accounts whose behaviour shows real intent. It beats cold lists because the signal is behaviour, not a job title: instead of asking "does this company fit our ICP?", you ask "who is already getting value?" The hard part has always been plumbing — getting product events, CRM records, and follow-up actions into one place. That plumbing is what Inleads ships out of the box.
Know who's ready before they ask.
Events from your SDK, API, or Segment stream attach to customer profiles — and Inleads surfaces the accounts worth a human touch.
Activated users
Spot users who hit your activation milestone — the setup step, the first successful run — and are primed for a well-timed conversation.
High-intent accounts
Lead scoring rolls usage up to the account level, so you see which companies — not just individuals — are trending toward a purchase.
Pricing-page visitors
A pricing visit from an active trial account is a hand raised. Get an alert in Slack or WhatsApp the moment it happens.
Feature adoption
See which features each account has adopted — and which power features they haven't touched — to shape the next conversation.
Trial conversion signals
Track trials by depth of usage, seats invited, and days remaining — so reps focus on trials that are trending toward paid, before they expire.
Churn risk
Usage drop-offs and fading logins flag at-risk accounts early — while there's still time for a save, not a post-mortem.
Expansion opportunities
Accounts bumping against plan limits or adding seats fast are expansion conversations waiting to happen. Surface them as deals, not surprises.
Custom signals
Fire any event that matters to your motion through the SDK, API, or Segment — invoice viewed, integration connected, teammate invited.
Signals are only useful if someone acts.
In Inleads, a signal isn't a dashboard entry — it's a trigger. Usage flows straight into pipelines, automations, and funnel analytics.
- Into pipelines: a product-qualified signal creates or advances a deal in a dedicated PQL pipeline, with the triggering activity on the record.
- Into automations: route hot accounts round-robin, create follow-up tasks, fire Slack or WhatsApp alerts, and start email sequences — see sales automation.
- Into your assistant: ask "which trials look ready to convert?" from Claude or ChatGPT via the MCP server.
- Into AAARRR analytics: every signal lands in your pirate funnel, so you can see activation-to-revenue conversion, not just raw event counts.
- Into customer profiles: usage history sits next to emails, notes, and deals — one timeline per account, visible to the whole team.
- Back to your reports: measure which signals actually convert with sales analytics, then tighten the rules.
For SaaS teams running both motions.
Product-led sales isn't either/or. Inleads is built for teams pairing self-serve growth with a human sales motion.
PLG startups adding sales
Self-serve got you here; now the bigger accounts want a human. Give your first reps a queue of product-qualified leads instead of a cold list.
Sales-led teams going hybrid
Already running outbound? Add a usage-fed pipeline beside it and let trials and freemium users qualify themselves.
Founder-led sales
One founder, limited hours. Signals tell you which five conversations matter today — and automation handles the rest. Start with the startup CRM.
Your next deal is already in the product.
Join 120+ startups and growing teams turning signals into pipeline. 30-day free trial, no credit card required.