See exactly where users drop out of your growth funnel.
The AAARRR framework, built into the same platform that captures your leads and runs your pipeline. Six stages, real conversion rates between them, and a clear answer to the only question that matters: which stage is leaking?
What AAARRR means — and how each metric is collected.
One number per stage, one conversion rate between stages. Inleads fills each stage from data it already has — capture, product events, pipeline, and NPS.
Awareness
How many people discover you. Tracked from site traffic, UTM-tagged campaigns, and ad impressions synced from connected channels.
Acquisition
How many become leads. Every form fill, WhatsApp chat, Facebook Lead Ad, and LinkedIn capture lands here automatically.
Activation
How many reach their first moment of value. Fire an event from your product — trial started, first project created — via SDK or Segment.
Retention
How many keep coming back. Rolling 30/60/90-day retention shows whether activated users stick around or quietly churn.
Revenue
How many pay. Closed-won deals and plan upgrades from your pipeline feed this stage — no spreadsheet reconciliation.
Referral
How many bring others. NPS promoters and referral-tagged sign-ups are counted so word of mouth stops being invisible.
One snippet, or your existing Segment pipe.
- Track any product event with a single SDK call — trial started, feature used, payment failed.
- Already on Segment? Point it at Inleads and your existing events map onto funnel stages — no re-instrumentation.
- Server-side? The REST API accepts events from any backend or job.
- Events land on the customer profile too, so sales sees product usage next to every deal.
- Assign any event to a funnel stage from settings — no deploy needed to change the mapping.
inleads.track("trial_started", {
plan: "growth",
source: "pricing_page",
});Find the leak. Fix the leak.
Stage-to-stage conversion
Every pair of adjacent stages gets a conversion rate, updated as data arrives — not at the end of the quarter.
Drop-off insight
The biggest gap between stages is highlighted, with the leads and accounts stuck behind it one click away.
Cohort comparisons
Compare sign-up weeks, sources, or plans side by side to see whether last month's changes moved conversion — or just traffic.
Sales + product, combined
Deals from your pipeline and events from your product sit in the same funnel — so "activated but never contacted" stops hiding between two tools. Pairs with product analytics and sales analytics.
A SaaS funnel, read in ten seconds.
Say a SaaS startup gets 10,000 visitors this month. 600 become leads, 240 activate a trial, 150 are still active a month later, 45 pay, and 12 refer someone new.
- Acquisition → Activation is 40% — healthy for self-serve.
- Activation → Retention is where this funnel leaks: fixing onboarding beats buying more traffic.
- Referral is small but real — an NPS follow-up workflow can grow it. See sales automation.
Numbers are illustrative, not customer data. Your funnel fills with your own.
Pirate funnel questions, answered
What is the pirate funnel (AAARRR)?
A growth framework that splits your customer journey into six stages: Awareness, Acquisition, Activation, Retention, Revenue, and Referral. Measuring conversion between stages shows you exactly where users drop out — so you fix the weakest stage first instead of guessing.
How does Inleads collect data for each stage?
Awareness and Acquisition come from UTM-tagged traffic and multi-channel lead capture. Activation and Retention come from product events sent via the SDK or Segment. Revenue comes from closed-won deals in your pipeline. Referral comes from NPS promoters and referral-tagged sign-ups.
Do I need to write code to use funnel analytics?
Only for product events. Lead capture, pipeline stages, and NPS feed the funnel with zero code. To track Activation and Retention, add one SDK snippet or connect Segment and map your existing events.
Can I compare cohorts?
Yes. Slice the funnel by sign-up week, source, campaign, or plan, and compare how each cohort converts stage by stage — so you can see whether this month's changes actually moved the numbers.
What does funnel analytics cost?
It ships with Inleads plans: Free at $0 (1 pipeline, 1 user), Starter at $12/mo, Growth at $25/mo, and Enterprise at custom pricing. Every plan starts with a 30-day free trial — no credit card, cancel anytime — billed in USD or INR.
Stop guessing where growth stalls.
120+ startups and growing teams run their AAARRR funnel on Inleads. Free to start, no credit card required.