Know what users actually do inside your product.
Product analytics for startups, without a separate stack: track user events via SDK or Segment, chart activation and retention, find funnel drop-off — and see it all next to your CRM, so product activity turns into pipeline.
Tracking in an afternoon, not a sprint.
User event tracking through the tools you already have — a lightweight SDK, a REST API, or your existing Segment pipes.
JavaScript SDK & API
Fire any event — trial started, feature used, invite sent — with one function call. Events attach to the user's profile instantly.
Segment integration
Already on Segment? Point it at Inleads and your existing event stream flows in — no re-instrumentation, no new tracking plan.
Events tied to people
Every event lands on a customer profile in the built-in CDP — the same profile your sales team sees in the CRM.
Signing up is easy. Sticking around is the metric.
Retention analytics that show whether activated users keep coming back — or quietly churn while your sign-up chart looks great.
- Define activation as the events that matter for your product — not a generic default.
- Rolling 30/60/90-day retention charts, updated as events arrive.
- Compare retention across cohorts, plans, and acquisition sources.
- Retention feeds the same AAARRR funnel as your acquisition data.
- Drop-off alerts when a cohort's retention falls below your threshold.
Find the step where users give up.
Build funnels from any sequence of events, then break them apart by cohort to see who converts and who drops.
Funnel drop-off
Step-by-step conversion for any flow — sign-up to activation, trial to paid. See exactly where users stall, with the numbers at every step.
Cohorts
Group users by sign-up week, source, or plan and follow each cohort through activation, retention, and revenue over time.
Drop-off alerts
Get a Slack or WhatsApp alert when a funnel step's conversion dips below your threshold — before the weekly review, not after.
Product activity that becomes pipeline.
Because Inleads is also your CRM, your events and your deals live on the same customer profile — no stitching tools together.
- Flag product-qualified leads from behaviour — teammates invited, usage thresholds hit, key features adopted.
- Route PQLs straight into your pipeline with workflow automation: assign an owner, create a task, send an alert.
- Reps see product activity on every deal — no "what have they done in the app?" Slack messages.
- Ask the AI copilot things like "which trial accounts used the API this week?"
- Full playbook on our product-led sales page.
One profile, both stories
A user activates, invites two teammates, and hits your usage threshold. In Inleads, that's not just a chart moving — it's a product-qualified lead in your pipeline, with an owner, a task, and the full event history attached.
Product analytics questions, answered
How do I send events into Inleads?
Three ways: the JavaScript SDK, the REST API, or your existing Segment connection. Most teams are tracking their first events within an afternoon — no data pipeline to build.
What retention analytics do I get?
Rolling 30/60/90-day retention charts, activation rates, and cohort views by sign-up week, source, or plan — so you can see whether users stick around, and which cohorts stick best.
How is this different from a standalone product analytics tool?
Your user event tracking lives next to your CRM and funnel data. That means product activity, deals, and revenue share one profile — you can see which behaviours lead to paid, retained customers without stitching tools together.
What is a product-qualified lead?
A user whose in-product behaviour signals buying intent — say, inviting teammates or hitting a usage threshold. Inleads flags them from your event data and routes them into your pipeline. See our product-led sales page for the full playbook.
Is there a free plan?
Yes. Free is $0 with 1 pipeline and 1 user, and paid plans (Starter $12/mo, Growth $25/mo, Enterprise custom) start with a 30-day free trial — no credit card, billed in USD or INR.
Can I export my event data?
Yes. CSV and JSON export is included on every plan, so your raw events and reports are always yours to take elsewhere.
See what your users do. Then act on it.
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