CRM for startups

The CRM startups actually use.

Pipeline, lead capture, follow-ups, analytics, and AI in one lightweight tool — set up in about 5 minutes, priced flat so hiring your next teammate doesn't hurt. Trusted by 120+ startups and growing teams.

Start free — 30 daysSee pricing
01 · The spreadsheet ceiling

Spreadsheets work — until they don't.

Every startup starts in a sheet. Then the cracks show, usually right when deals start to matter.

Leads fall through

A sheet doesn't remind anyone. The lead who asked for a follow-up "next Tuesday" quietly ages into a lost deal nobody noticed.

No one trusts the data

Three copies of the sheet, two naming conventions, one deleted row. When updating is manual, the sheet is always a week behind reality.

Zero visibility

"How much pipeline do we have?" shouldn't take an afternoon of filtering. Sheets can store deals; they can't tell you what's working.

02 · What you actually need

Four things. Not forty.

Early-stage sales doesn't need enterprise modules. It needs these four things done well.

A pipeline you can see

Drag-and-drop stages that match how you actually sell, with every deal's value, owner, and next step visible at a glance.

Capture from everywhere

Web forms, WhatsApp, Facebook Lead Ads, LinkedIn, NPS surveys, and your product via API — all flowing into one inbox. See lead capture.

Follow-ups that happen

Tasks, reminders, and automated sequences so every lead gets a timely touch — powered by sales automation, not memory.

Reporting you'll read

Conversion by stage, revenue by source, and a full AAARRR funnel — answers in one view, not an analyst project.

03 · Why Inleads

Three tools' jobs. One flat price.

Most startups end up paying for a CRM, an analytics tool, and an AI assistant separately — then gluing them together. Inleads is all three in one.

  • Lightweight CRM your team keeps current — because updating it takes seconds, not training.
  • Product analytics built in — funnel, cohorts, and customer profiles live next to your deals, not in a separate tool. See product analytics.
  • AI built into your CRM — drafting emails, answering natural-language questions, and summarising accounts. See the AI copilot.
  • Flat pricing, not per-seat-heavy — plans priced so growing the team doesn't mean renegotiating the bill.
  • 40+ integrations including Slack, Segment, and Google/Outlook calendars — browse the directory.
  • Your AI assistant connects too — use Inleads from Claude or ChatGPT via the MCP server.
04 · Setup

Live before your coffee cools.

No implementation project, no onboarding call required. About 5 minutes, start to first deal.

01

Sign up & pick a pipeline

Create your account — no credit card — and choose a pipeline template that matches how you sell, or build your own stages.

02

Bring your leads in

Import your spreadsheet as CSV, then connect a live source: a web form, the WhatsApp widget, or Facebook Lead Ads.

03

Turn on follow-ups

Add a simple automation — new lead, assign owner, create task — and nothing slips through from day one.

05 · The honest comparison

Built for startups, not procurement.

Traditional per-seat CRMs were designed for large sales orgs with admins to run them. Here's how the approach differs.

ApproachInleadsTraditional per-seat CRMSpreadsheet
Pricing modelFlat plans from $0Per seat, per moduleFree (your time)
SetupAbout 5 minutesImplementation projectQuick, then chaos
AnalyticsAAARRR funnel built inAdd-on or separate toolManual only
AIIncluded in the CRMPremium tier add-onNone
Lead captureMulti-channel, nativeVia marketplace appsCopy & paste
Data exportCSV/JSON on every planVaries by tierIt is the data
06 · Pricing

Priced for runway.

Flat plans in USD or INR, a 30-day free trial on paid plans, and no credit card to start. Full details on pricing.

Free — $0

1 pipeline, 1 user, unlimited leads. A real CRM for a founder doing founder-led sales — free forever, not a 14-day teaser.

Starter — $12/mo

For small teams ready for automation, the AI copilot, and shared pipelines. Everything in Free, plus room to grow.

Growth — $25/mo

Advanced analytics, A/B testing, and more pipelines for teams scaling what works. The most popular plan.

Enterprise — custom

Custom limits, priority support, and SLAs for larger teams. Talk to us about what you need.

Startup FAQ

Founders
usually ask.

Something else on your mind?

Talk to the team
What is the best CRM for startups? +
The best CRM for a startup is one your team actually keeps up to date: fast to set up, cheap enough to keep as you hire, and with capture, follow-ups, and reporting built in. Inleads is designed around exactly that — a lightweight CRM with product analytics and AI in one tool, on flat pricing.
Is there a free CRM for startups? +
Yes. The Inleads Free plan is $0 forever with 1 pipeline and 1 user — enough for a founder to run real deals. Paid plans start at $12/mo, and every new account gets a 30-day free trial of the full product with no credit card.
How is Inleads different from a traditional CRM? +
Traditional CRMs charge per seat and treat analytics and AI as add-ons. Inleads bundles pipeline, multi-channel capture, AAARRR funnel analytics, and an AI copilot into flat-priced plans, so adding a teammate doesn't mean renegotiating your bill.
How long does setup take? +
About 5 minutes: sign up, pick a pipeline template, connect a capture source like a web form or the WhatsApp widget, and import existing leads from CSV. No implementation project, no consultant.
Can I import my spreadsheet? +
Yes — import leads and contacts from CSV in a couple of clicks, and export back to CSV or JSON on every plan whenever you want. Your data is never locked in.
Does Inleads work for teams outside the US? +
Yes. Billing is available in both USD and INR, and the product works wherever your team does. Mobile apps are coming soon.
Out of the spreadsheet

Your pipeline deserves better than row 400.

Join 120+ startups and growing teams. 30-day free trial, no credit card required.

Start free — 30 daysSee pricing